Blog Posts: Stefan Henze

This final post reflects on the Rio 2016 blog analytics and assesses how our increasingly online World allowed us to build an online presence for canoeing. 

The Rio 2016 blog could be found on the ICF Planet Canoe website, under the Rio 2016 dropdown. The blog ran for 22 days with 28 posts during between July 24th and August 14th. Here is an account of what transpired and what can be learnt from the exercise.

One: Growth of 200% in a 4-year Olympic cycle

The Planet Canoe website showed a 200% growth in audience sessions during the Rio Olympics...Read more